GMC Trademarks the “Granite” Name Once Again

2010 GMC Granite Concept (Credit: © GMC)

As with all automotive patents, you can take this one with a grain of salt for now, but GMC has decided to apply for a fresh trademark for the “Granite” name. This follows General Motors running out of extensions on the last trademark, which means the automaker filed for extensions on the name five times since it last filed for the trademark in 2012.

So, what sets this trademark filing apart from those in 2009 and 2012? Not much on the filing itself, but the market, on the other hand, is quickly filling up with subcompact crossover SUVs. This means that if there were ever a time for GMC to move the tiny Granite Concept into production, now is it.

The Granite Concept made its debut at the 2010 Detroit Auto Show as a more capable and high-end C-segment crossover. It featured a bold, blocky body, LED taillights, sleek headlights, and plenty of high-end chrome accents. Under its hood was a turbocharged 1.4-liter four-cylinder engine. Though GMC didn’t release specifications at the debut, GM uses a similar engine in the Cruze and Sonic, and it produces 138 horsepower in both models. By the time the Granite would make it to market – if it ever does make it – this engine would likely be closer to 150 horsepower.

In terms of stylistic changes, I would expect GMC to make some updates to the exterior, bringing it in line with the rest of its lineup. The cabin would see an extensive revision, as the concept model’s interior was far too modern and techy for today’s market. The size and general silhouette of the Granite would likely make it to the production line if GMC gives it the green light.

We’ll continue to monitor this development, so keep it locked here for updates.