Connect with us

Kia Shows Everyone a New Face

(Credit: Kia)

SUV News

Kia Shows Everyone a New Face

With at least a good portion of the U.S. watching the Super Bowl, Kia decided to showcase a new brand face. It involves a commercial that starts out like something we’ve come to expect from Jeep or Ram: salt of the earth people and a non-glamorous voice-over that celebrates the greatness of middle America.

From there, you see bits and pieces of the Telluride, an SUV most Americans likely have little to no awareness about. It’s a bonafide truck-based SUV that can do at least some pretty decent trail runs. Who really expected that from lowly Kia?

Then the commercial focuses on the people of West Point, Ga., where the 2020 Telluride is being assembled. It’s an interesting way to make the Korean brand appear more Americanized, something other foreign automakers have executed successfully in the past.

This is the longest commercial Kia has run during any Super Bowl at one minute thirty seconds. Considering the automaker has been fighting sliding sales and needs to channel sales into SUVs, this maneuver just might work.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

More in SUV News

SPONSORED

Newsletter

Get Our StoriesIn Your Inbox

Subscribe for our latest news, reviews, and lists.

Popular Stories

Recent Posts

Car Buying Advice

Car Loans Meltdown is Coming

By Feb 15, 2019
2020 Land Rover Range Rover Evoque

Car Manufacturer News

Jaguar Land Rover Drags Tata Down

By Feb 15, 2019

Latest Car News

Rivian Pegged to Challenge Tesla

By Feb 13, 2019
SPONSORED
To Top