While not exactly a huge automaker, Subaru is definitely growing in market share and overall size for the U.S. People can’t seem to get enough of the boxer engines and symmetrical all-wheel drive, with the company setting an all-time monthly sales record in August 2019 at 70,039 vehicles.
That number was 9.3 percent higher than in August 2018. It also punched well beyond the previous single-month record of 64,541 vehicles sold in December 2018. This comes as Subaru is on track to set another annual sales record, with 473,670 so far for 2019.
The fact Subaru’s previous record month was at the end of last year tells you all you need to know about what’s going on. Like Jeep, the brand is red-hot. Three models seem to be driving this trend: the Forester, Outback, and Crosstrek.
While the new three-row Ascent is doing well with 7,319 units sold last month, both the Forester and Outback racked up over 17,000 sales. The Crosstrek wasn’t too far behind with almost 16,000. Year-to-date, the Outback is killing it with 129,249 units sold. That’s really no surprise. What is shocking is how even in a market that’s supposedly dominated by big SUVs and trucks, Subaru continues to flourish. Maybe there’s a lesson for everyone else to learn here?