Chevy Bison Gets High Price

Not too long ago Chevy hopped onto the hardcore trail-ready pickup truck bandwagon with the Chevrolet Colorado ZR2 Bison. Created with the help of American Expedition Vehicles, it takes the Colorado ZR2 to a new level off ruggedness. And now we finally know how much that extra equipment costs.

In a joint announcement, Chevy and AEV said the Bison will run an extra $5,750 versus the regular ZR2. That means the extended cab truck starts at $48,045, while the crew cab will run $49,645. That’s pretty pricey for a midsize truck, no matter how it’s outfitted.

Among the upgrades for the Bison is a front grille with “Chevrolet” emblazoned in large letters, front and rear lockers, skid plates for pretty much everything imaginable, plus steel front and rear bumpers with built-in recovery hooks. The whole thing rides on trail-worthy 17 x 8-inch aluminum wheels, plus 31-inch Goodyear Wrangler Duratrac off-road tires.

Just remember: if you want the fender flares or snorkel, those cost extra. The snorkel may look cool, just realize it also will decrease power somewhat. Anyone who’s fording deep water often or playing in extremely dusty areas could justify the expense.

You can also tack on the 2.8-liter Duramax Turbo-Diesel engine, pushing the final price to over $52,000.