Detroit has been under fire for some years now, as it consistently operates in the red and the Big Three automakers have started spreading their automobile assembly around the globe. Specifically, Buick has a large portion of it models imported from Germany and some Chevy models hail from Australia and Korea. Even Cadillac has strayed outside of the U.S., as it has an assembly plant north of the boarder in Canada.
It appears as if GM realized that spreading its assembly is possibly hurting the local economy, so it has announced that its yet-to-be-named flagship sedan will have a home in Detroit. Thanks to a $384 million investment into the plant, this new model will hit the production line in GM’s Detroit-Hamtramck assembly plant in the third quarter of 2015. According to GM’s release, we should see the new sedan debut in the first half of 2015.
GM also announced that, unlike previous reports, this flagship sedan will not be the replacement for the aging XLS. Rather, it will serve as an enhancement to the lineup and will sit above the CTS and XLS in Caddy’s lineup.
In other related news, there is a report regarding the name of this sedan, which the entire auto industry believes will be its internal codename of LTS. According to the report from Automotive News, this name simply doesn’t fit the ordering scheme that new boss, Johan de Nysschen, prefers. The new boss prefers the letters to indicate a car’s place in the lineup (i.e. CTS is higher than the ATS and the XTS is higher than the CTS), but the LTS would totally screw that up.
The report goes on to quote Cadillac’s chief marketing officer, who implied that the naming scheme is the weakness of the brand and that they are looking into fixing it.
We will find out more when the new flagship Caddy debuts next year.