Connect with us

Alfa Romeo Trolls the Competition

(Credit: Fiat Chrysler )

Car Videos

Alfa Romeo Trolls the Competition

What do you do when you’re hopelessly behind the competition in a market in which you absolutely must secure a strong foothold? Make everyone else look pathetic, at least if you’re Alfa Romeo.

The Giulia is a brash, wickedly fun car — especially when you compare it to the BMW 3 Series, Audi A4, or Mercedes-Benz C-Class. Those three Germans are so well-behaved and proper that they’re, well… boring.

Instead of just letting car shoppers notice this for themselves, Alfa Romeo released new commercials to perfectly illustrate the point. The one above is “Doug Sells His BMW” where a man goes on about the somewhat great features of his 328i, then at the end reveals his excitement to buy an Alfa Romeo Giulia.

There’s also “Shawn Sells His Mercedes” and “Dan Sells His Audi.” Each one hilariously points out the boring of each car. Will this strategy work? It can’t hurt at this point. The Giulia has to be successful, but it’s going up against stiff competition. Portraying it as the bad boy of the bunch does set it apart from everything else on the market, and it’s not an entirely inaccurate portrayal.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

More in Car Videos



Get Our StoriesIn Your Inbox

Subscribe for our latest news, reviews, and lists.

Popular Stories

Recent Posts

Latest Car News

BMW 2 Series Gran Coupe Disappoints

By Oct 16, 2019

Concept Vehicles

Toyota Makes the Mirai Look Normal

By Oct 11, 2019

Car Manufacturer News

GM Strike Creating Havoc

By Oct 10, 2019
To Top