PSA Peugeot Bringing the DS Brand to America After 2020

DS3 Concept (Credit: © PSA Peugeot Citroen)

Peugeot pulled out of the U.S. in 1991, and not many Americans have missed the brand since. Sure, there are some enthusiast groups, but for the most part, the U.S. public has forgotten about the French brand. In recent years, however, Peugeot has unveiled some rather enticing models and the upscale DS brand. This progress has brought about a heightened interest in the brand here in the States, and now it appears as if Peugeot is set to cross the pond again, sort of.

According to a report from Automotive News Europe, PSA Peugeot Citroën, parent company of Peugeot and the DS brand, is looking to offer DS models in 200 cities across the globe after the year 2020. Within those 200 cities are 20 in America, according to Yves Bonnefont, CEO of the DS brand. The DS brand currently has five models — DS3, DS2 Cabrio, DS4, DS5 and DS5 LS — but it plans to add a sixth model by 2022, according to the report.

Nothing is set in stone at this point, but Automotive News reports that the final decision to return to the U.S. will come in 2017, which would give PSA plenty of time to get the brand ready for a post-2020 launch in America.

Getting the brand prepped for American consumption will involve plenty of work, as none of the models in the current DS lineup meet our federal standards for emissions or safety. This likely means that the roll out in the U.S. will be slow with one model coming every year or so, similar to what Alfa Romeo is doing.

There will certainly be a lot more news to come as we approach 2020, and we’ll bring you all of the updates as they come out.