We recently learned that that there were rumblings that Peugeot Citroën (PSA) is looking to make a comeback in the U.S., but we took those with a grain of salt. Today, a new report from Automobile Magazine actually stamps an announcement date on this return by way of a “well-placed source.”
Automobile Mag doesn’t dive any deeper into who this “well-placed source” really is, but we’ll entertain the idea that it is someone other than a night-shift janitor. According to this report, the struggling brand will announce its intentions to launch its premium DS brand in the U.S. on April 5th. I know you are likely looking at today’s date and saying “suuure… April fools,” but I assure you that this report came down just ahead of this day of jest.
As for what DS models PSA will bring to the U.S., reports say to look toward China and its slew of top-trim Citroën models with “DS” logos on them for reference. With that said, we are not likely to get the current DS models, as they are beginning to show their age and there is a level of uncertainty about their ability to meet U.S. crash-test regulations. This means we’ll likely see a redesigned lineup better suited to do battle on this side of the pond.
Given the potential need for a redesign before arriving in America, we could be looking at a few-year-long delay between the announcement on the fifth and the actual arrival of the DS lineup.
This also gives PSA time to tie up loose ends here in the states as it needs to find a dealer network to market its cars through.
We’ll bring you additional details as they become available, so stay tuned.