Mazda is using its booth at the 2014 New York International Auto Show to celebrate the 25th anniversary of the MX-5 Miata roadster. As part of the celebration, the Japanese automaker will be showing off 15 different MX-5 models, which range from race cars to past production models, and even some auto show concepts.
“MX-5 Miata is the quintessential Mazda,” stated Jim O’Sullivan, president and CEO of Mazda North American Operations. “And after 25 years, every vehicle in the lineup continues to feature some characteristic of MX-5: a fluid shifter, lightness on its feet, quickness around a corner, a fun-to-drive DNA. With all the whiz-bang technology and comfort amenities increasingly added to modern vehicles, MX-5’s direct connection between car and driver still remains the standard feature that puts smiles on drivers’ faces.”
The Miata made its worldwide debut on February 9, 1989 at the Chicago Auto Show. The little roadster was an immediate success, winning over both professional critics and automotive enthusiasts. It provided enough nostalgia to remind drivers of past roadster models from Europe, but promised the kind of reliability consumers have grown to expect from Mazda. Automotive enthusiasts quickly realized the Miata was a racing-tuned roadster that was ready to whip around curvy roads and race tracks, even without any modifications, and for a bargain price. Since its launch, Mazda has sold over 900,000 units of the MX-5 Miata worldwide. The car has gone through three generations and has gathered a wildly supportive cult following.
Anyone attending the New York International Auto Show can see the Mazda MX-5 Miata display on the third level of the show’s venue.