Hyundai is preparing to revamp almost all of its dealerships in the entire world, all in an effort to institute conformity. The move means that no matter if you’re in a dealership in South Korea or visit a location in Spain, car shoppers will have a very similar experience. The one exception to the application of the unified look is the United States and Canada, for now.
The first wave of revamped dealerships has already begun with new locations being constructed in Mexico. According to Hyundai, about 42 other new retail locations scattered around the globe are also incorporating the new uniform look.
Just how the rollout of the new aesthetics for dealerships will be handled should be different in each country. Overall, the plan is for a uniform look to be in place at all locations by sometime in 2018. Automotive News even claims that Canada might fall into line with the other countries in the world, leaving the United States as the outlier with its individualistic dealerships.
Why is the U.S. so different? Part of the reason is that Hyundai just made some sweeping changes for dealers and their appearances in the country, requiring a silver and blue color scheme around four years ago. The automaker fears that by forcing another makeover on its growing dealer network in the country, it could face some resentment and possibly even pushback.
That’s not to say that no retail locations will feature the conformist appearance. Hyundai has stated that some new locations might preview the look, gauging how the American public reacts to it.