Cadillac is enticing early adopters of its plug-in hybrid ELR coupe with a few bonuses that will not be available to later buyers. The biggest among these benefits is a free 240-volt home charging station, with installation included at no cost. With the higher-voltage charging station, owners will see a dramatic reduction in the amount of time the car needs to be plugged in before the battery is completely recharged.
Another big incentive to purchase the Cadillac ELR right now is a special lease option, which the automaker says is good for a very limited time. Qualified customers can get the car for a 39 month lease term at just $699 per month, with $5,999 due at signing (after all offers have been applied). The lease is an ultra-low-mileage option, which shouldn’t be a burden for anyone planning to use the car for a reasonable daily commute.
Of course, both bonus offers are designed to increase awareness of the new ELR and draw in buyers to the Cadillac brand who might have considered competing options, such as the Toyota Prius, Nissan Leaf or even the Tesla Model S.
“The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself. Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market,” said Uwe Ellinghaus, who is the chief marketing officer for Global Cadillac.
Anyone who purchases a new ELR also benefits from the Cadillac Shield, which is a suite of benefits offered to all Cadillac owners. Included are services like 24/7 roadside assistance, a Remote Vehicle Diagnostics program and a Premium Care Maintenance program. In addition, the ELR has a warranty on the battery and powertrain good for 8 years or 100,000 miles.