Swedish automaker Volvo made a huge splash at the 2014 North American International Auto Show in Detroit by rolling out its latest concept vehicle, the Concept XC Coupe. The vehicle not only gathered crowds at the Volvo display, but also won two prestigious design awards. The first award was “Best Concept Car” for the 2014 EyesON Design Awards. The second award was “Best Use of Color, Graphics and Materials” also from the 2014 EyesON Design Awards.
Thomas Ingenlath, Senior Vice President Design at Volvo Cars, said of the awards, “I’m honored and very happy of course. This is very encouraging, and it shows that Volvo’s new design direction is appreciated not only by the general public and the press, but also by the leading people in the car design business. And Volvo Cars has only just started its exciting new journey with a brand new design language.”
The Concept XC Coupe showcases the new design direction Volvo is taking in the near future. It is the second of three concept vehicles the automaker is using to preview what will be coming with new and redesigned models, such as the upcoming second generation XC90. Volvo has announced that the 2015 XC90 will be unveiled in the latter part of 2014. The first concept model designed to preview the company’s future design language was the Volvo Concept Coupe, which also drew high levels of praise, generated considerable media attention, and won several design awards. Both concept vehicles show off the potentials for the company’s new Scalable Product Architecture, which will be used to construct most future Volvo models.
The EyesOn Design Award ceremony takes place each year during the North American International Auto Show, and is held in Detroit as well. Members of the jury consist of designers from various automakers as well as higher institutions of learning.