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Honda Excels in Retail Sales for 2013

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Honda Excels in Retail Sales for 2013

Once again, Honda has excelled at retail sales, with the Accord claiming the top spot for retail car sales for 2013. The Accord also claimed another superlative for 2013 as the number one produced car in America, thanks to its production at Honda’s Marysville, Ohio plant. The Civic, CR-V and Odyssey all dominated retail sales in their respective market segments, showing that they are consumers’ top choices. The rankings were calculated using the vehicle registration data that is compiled by Polk.

Honda Accord 2013's Most Popular

Honda Accord 2013’s Most Popular

Honda’s retail powerhouses (the Accord, Civic, Odyssey and CR-V) combined sold over 1.11 million units during 2013. Each model logged over 300,000 retail sales for the year. There was only one other model, other than pickup truck models, that saw over 300,000 retail sales for the year, showing just how popular the four Honda models are.

“Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products, which is a key factor in the value proposition for our customers. We want to thank car buyers for making four Honda vehicles America’s top choices, purchased one car at a time,” said John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc.

Overall, Honda as a company saw an increase in retail sales for 2013, with 1,332,576 units sold for an 8.4 percent increase over 2012. The automaker famously and controversially eschews fleet and rental sales, focusing on retail sales channels almost exclusively. As a result, 98.1 percent of all Honda vehicle sales were from retail customers during 2013, while the automotive industry average for non-luxury makes was 81.7 percent. The Odyssey soundly dominated the minivan segment for the year, with a 32.2 percent stranglehold on retail registrations for minivans in the United States for the year. That put the Odyssey almost 25,000 units ahead of its next-closest competitor in the minivan segment.

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