Chrysler is turning 90, and like any classy 90 year-old, it’s giving consumers some special anniversary edition models as a way to celebrate the big milestone. The brand started up in 1925 with Walter P. Chrysler at the helm. Since then, it’s been through thick and thin.
So what’s special about the 90th Anniversary models, you say? They pack more standard equipment, for one, which is a good way to celebrate. That means the Chrysler 200 comes with SiriusXM Satellite Radio, an 8.4-inch touchscreen with Uconnect Access, a sunroof, a leather-wrapped steering wheel and many other amenities. The front floor mats have the Chrysler Anniversary logo on them, and so does the infotainment screen, just to remind owners that their car is special.
With the Chrysler 300 90th Anniversary Edition, buyers also get advanced features like 3-D navigation, SiriusXM Travel Link, a huge dual-pane sunroof and a HomeLink controller, among other items.
People who want a minivan while still getting in on the anniversary action can go with the Town & Country. Its upgrades include heated front and second-row seats, a sunroof, a heated steering wheel and Keyless Enter ‘n Go.
A number of automakers have release anniversary models to mark important milestones. Usually, they’re set aside in exclusive packages and might even have a special serial number and certificate to emphasize their special nature. Chrysler is taking a different approach, making these vehicles easily accessible to the average consumer. Pricing information hasn’t been released yet, but expect these to be solid deals. The company says that it took this approach as a way to provide value to customers “who will most appreciate it.”
It’s a classy move on the part of Chrysler, and hopefully people take advantage of it while it lasts.