Infiniti is hot right now, at least relative to how the brand’s sold in the past. Reuters is reporting that Nissan’s luxury line will probably close out 2016 with record annual sales, pushing past the 215,000 vehicles mark. That number of global, of course, but it’s still impressive.
Just in November, Infiniti said it sold over 20,000 cars, which was 5 percent higher than in November of last year. While it still has a long way to go before taking on the likes of BMW and Mercedes-Benz, Acura could learn a thing or two from Infiniti.
What’s making Infiniti so hot, at least according to company executives, are new vehicles like the QX30 crossover and Q60 sedan. Enthusiasts may or may not get all hot and bothered about those products, but your average consumer who has the cash is lining up to get them, and that means big success.
Oh, and just to clarify, Infiniti is seeing big sales in the United States and not just in other markets. This past November, 12,112 vehicles were scooped up here, which was 4 percent higher than last year. So far in 2016, a little over 120,000 Infinitis have been sold in the U.S. In fact, we’re still Infiniti’s biggest single market, but China is growing faster. Western Europe is seeing the most explosive sales growth, thanks to the Q30 and QX30 being runaway hits there.