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Volvo to Sell S60L in America

(Credit: Volvo)

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Volvo to Sell S60L in America

2014 Volvo S60

2014 Volvo S60 (Credit: Volvo)

Volvo has made a big announcement recently, which has been overshadowed by the full reveal of the 2015 XC90 crossover. The Swedish car brand has plans to bring the S60L to America in 2015. For those who don’t know, the “L” stands for “long wheelbase.” The car measures longer than the regular S60, making it a popular option for car shoppers who like to be chauffeured. As of right now, there are not many long wheelbase vehicles for sale in the United States, so who knows how the new Volvo model will be received.

Most American consumers are probably not aware that long wheelbase car models have become quite popular in China. Volvo is currently owned by Chinese automaker Geely, even though the automaker still has its headquarters in Sweden. Because of this relationship, the S60L is currently manufactured in China. The production model for the vehicle won’t change before it launches in the United States, making it the only current mass-produced Chinese vehicle to be sold in the country.

Perhaps the new Volvo S60L can win over America consumers and prove that just because a vehicle is made in China doesn’t mean it is of poor quality. After all, a number of products that many people consider to be extremely well-built are manufactured in China. For a number of reasons, there are many who still consider all Chinese-built cars to be deathtraps. The attitude is interesting, considering that a number of vehicle components used by most automakers are manufactured in China.

With the deep pockets of Geely on its side, Volvo is making all sorts of bold moves these days. Just how consumers in the United States will react to the S60L will be interesting to see. It will likely be a niche vehicle that only a small number of people will actually need. Also important will be how well the car’s fit and finish stacks up against other Volvo models and the competition, especially after the cars have been on the roads for a few years.

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