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Volvo Expands Subscription Service

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Volvo Expands Subscription Service

You’ve probably already heard of Care by Volvo, the subscription service where you can essentially lease an XC40 or S60 and have all expenditures like maintenance and insurance bundled together. These subscription services were all the rage not too long ago, but the reality is they’re mostly niche offerings. That’s why it’s surprising to see Volvo expand its service.

Instead of just the XC40 and S60 being offered, Volvo is adding the popular XC60 and XC90 crossovers, plus the V60 CrossCountry wagon. That’s great news for people who want to use a larger vehicle. Of course, not every trim level is part of the program, but it’s an important step forward.

Another tweak is all customers in the Care by Volvo program will share a group insurance policy. It used to be a more complex process, but the whole point of vehicle subscriptions is speed of signup and ease of use.

Volvo also has included dealers more in the subscription process. Before, customers obtained vehicles directly from Volvo. Dealers didn’t like that, and some in California threatened legal action. Now, dealers can offer qualifying vehicles on their lot for the Care by Volvo program. So if a person is there inquiring about it, the dealer gets in on the transaction.

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