The Nissan Titan has been hanging around nearly unchanged since the 2004 model year. That’s right, 10 years without any significant updates. To say it’s overdue for a redesign would be an understatement, and fortunately, Nissan is already hard at work developing the next-generation pickup.
To go along with its testing and development process, Nissan is also running a new web series that it’s dubbed “Truckumentary.” This series will include more than 12 video that outline the Titan and its life, which will be released over the course of the next 12 months. Today, we received out first video (below) that basically gives us a general overview of the team responsible for designing and building the new Titan, plus it gives us some very minor details on the next-gen Nissan pickup.
The biggest detail in the video is the confirmation of a new Cummins diesel engine, which will make the Titan only the second half-ton pickup with a diesel powerplant — the other diesel-powered half-ton is the Ram 1500 EcoDiesel. This diesel engine alone shows that Nissan is carefully calculating every movement with the new Titan to help boost its lagging sales that are embarrassingly far behind the industry leaders. Specifically, Nissan year-to-date sales of the Titan total only 10,686 units as of November 1, 2014, whereas Ford has sold 620,447 F-Series pickups, Chevy has sold 429,119 Silverados, Ram has sold 359,702 pickups, and Toyota has sold 98,394 Tundras — the Titan’s key competitor.
It’s safe to say that the Titan is in serious need of some help, and this redesign may be what it needs to get back into the pickup truck competition.
We’ll find out exactly what the new Titan has to offer soon enough, as it is set to debut at the 2015 Detroit Auto Show, which kicks off on January 12th for the press and January 17th for the general public.