The midsize truck segment is creeping back into focus, as the GMC Canyon and Chevy Colorado have made their triumphant return to join the long-running Tacoma and Frontier. Both the Canyon and Colorado have sold particularly well, considering the niche they fill, but GMC is looking to boost the Canyon’s sales with the some extra chrome, a new grille, and upscale amenities.
That’s right, GMC is considering adding the Canyon to its lineup of Denali vehicles, according to a report from Car and Driver. The report supposedly comes straight from the horse’s mouth, as C&D claims that the leak came from a representative at GMC. This inside info adds a little more validity to the spy shots that we’ve seen of a luxed-up Canyon recently.
While it may sound nuts to add a midsize pickup to the Denali range, once the details are laid out, it actually makes sense. Not only is there a hefty $10,000 gap between the Canyon’s trims and the Sierra’s trims, which leaves plenty of room for the Canyon Denali, there is also the fact that 23 percent of GMC’s sales this year were Denali models.
I can hardly think of a better way for GMC to help boost the Canyon’s sales, which are about one-third of the Colorado’s total sales to date. In addition to selling more Canyons, adding the Denali badge and the upscale features to the Canyon will also increase the overall price per sale as well as GMC’s profit per sale. Realistically, there is no reason to not offer this premium version of the midsize pickup.
We’ll keep an eye out for more details surrounding this rumor. I am willing to bet that GMC reveals the model before the end of 2015. Stay tuned for more details.