The return of the Viper to Chrysler’s stable hasn’t been an overly successful one, as the automaker has had a rough time selling the new sports car and actually shut down production for a few months earlier this year to cease the hemorrhaging of money. Now with the standalone SRT brand dead, the Viper returns to its original form under the Dodge umbrella for the 2015 model year. The shift of brand name alone won’t be enough to boost sales, but Dodge has a trick up its sleeve to take care of slumping sales; hand out $15,000.
Obviously, Dodge isn’t literally tossing $15k checks to prospective buyers, but rather it is reducing the price of the incoming 2015 Viper and all remaining 2014 Viper models in stock by $15,000. This pushes the base price all the way down to $84,995.
Furthermore, current owners of a 2013 or 2014 Viper will receive an additional $!5,000 coupon toward trading their car for on a 2015 Viper. With the coupon and the huge price cut combined, this means that buyers can essentially pick up a 2015 Viper for $69,995 if they have a 2013 or 2014 Viper to trade in.
In addition to the monetary changes, the 2015 model year will bring about other changes too. These changes include the introduction of a new GT model positioned just above the base Viper SRT model. The Viper GT will gain a few extra goodies, including Nappa leather seats with Alcantara inserts, a two-mode suspension, five-mode ESC, a GTS hood, two-piece StopTech slotted rotors. Additionally, all 2015 Vipers receive a five-horsepower bump to 645 ponies.
Other additions to the 2015 Viper include the limited-edition GTS Ceramic Blue Special Edition, the TA 2.0 Special Edition and three new colors.
Look for the 2015 Viper to hit Dodge dealers across the nation — no more limited availability — in the first quarter of 2015.