The insane Dodge Challenger SRT Demon will soon arrive on dealer lots, so Dodge has officially revealed the most interesting pricing scheme I’ve ever seen.
The standard price is pretty straightforward, as it’ll start from $84,995 with its $1,700 gas guzzler tax included. What isn’t included is the $1,095 destination fee. This makes it about $21,000 more than the current range-topping Challenger SRT Hellcat.
Also not included in this base MSRP is the engine’s full potential, as the standard 6.2-liter supercharged V-8 produces only 808 horsepower and 717 pound-feet of torque. But for just a buck (yes a single dollar bill), buyers can add the Demon Crate, which unlocks the engine’s full 840 horsepower and 770 pound-feet of torque. It also adds the narrow front wheels, performance powertrain control module with high-octane calibration, a personalized ID badge, a performance air filter, a passenger mirror block-off plate, a hydraulic floor jack, a cordless impact wrench with charger, a torque wrench with extension and socket, a tire-pressure gauge, a fender cover, and a tool bag.
Also included in the $1 bin is an optional rear seat in leather or cloth, the Demon trunk carpet kit, and a front passenger seat (the base Demon comes standard with only the driver’s seat). Why Dodge is offering these options for just a buck baffles me, but I got to tip my hat to those bean counters for making these pretty important features no more costly than a cheeseburger.
Now, not every option is included in the clearance bin, as there are some normally priced bits too. The Leather Front Seat Group, which includes Laguna leather and Alcantara suede front seats, embossed Demon headrests, the front passenger seat, front seat heating and ventilation, a heated steering wheel, premium floor mats, power tilt and telescoping steering wheel, and bright pedal, will run $1,595.
The Comfort Audio Group will add cloth seats, the front passenger seat, an 18-speaker Harman Kardon audio system, two subwoofers, a 900-watt amp, and premium floor mats for just $995.
The Comfort Group runs $2,495. It includes everything in the Leather Front Seat Group and the Comfort Audio Group.
Standalone options include the red seat belts ($195), satin-black hood ($1,995), satin-black graphics on the hood, roof and trunk ($3,495), and the power sunroof ($4,995).
Dodge will limit the Challenger SRT Demon to just 3,000 units in the U.S. and 300 in Canada. It will hit showrooms this fall.