One of the big talking points for the C8 Corvette is how it starts at under $60,000. That’s huge, considering cars just keep getting more and more expensive. The Chevy Corvette has always stood for attainable, fairly cheap performance, but people soon may not think it’s such a great deal.
An inside source that hasn’t been named, so you can take it with a grain of salt, told MotorTrend that the 2021 C8 Corvette will see the base price inflated from $59,995 to above $60,000. That source didn’t state just how much the price would increase, so naturally everyone is throwing around all kinds of figures.
You don’t really need an anonymous inside source to predict this kind of move. The development costs for the C8 are no doubt astronomical, so GM has to make up for that somehow. While sales volume will help, the other factor is a higher price. Yes, you literally have to pay for all that new tech.
But GM isn’t dumb. It knew that debuting the 2020 C8 Corvette with a base price below $60,000 would make headlines. Keep in mind it was just a mere $5 off that target amount, but that’s psychological pricing for you.
The real question is once the price of the C8 Corvette increases, what will happen to sales? What everyone should realize is cars are so expensive these days because people will pay the increased prices. It’s simple economics.