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Alfa Romeo Sales Have Shot Up

(Credit: Alfa Romeo)

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Alfa Romeo Sales Have Shot Up

You can’t really fall off the floor – Alfa Romeo is proof of that. The Italian brand saw an 843 percent sales gain in February versus last year. It also sold more cars in January and February of this year than during all of 2016.

Does that mean Alfa’s red-hot? Not really. In 2016, the brand only sold 516 cars in the United States. That’s pathetic. Considering the 4C was the sole face of Alfa Romeo in the US until recently, a car your average driver would considering uncomfortable and impractical, the initial return of the brand to US soil didn’t go well.

Now that the Giulia is at dealers, things are picking up. Just in February, 412 people bought Giulias. Did all that expensive advertising during the Super Bowl influence any of those transactions? Will it fuel even more sales for March? Who knows and we’ll see.

Just for comparison, only 31 4Cs were scooped up in February.

February sales for Alfa rose 843 percent. That probably won’t happen again, so Fiat Chrysler’s allowed to gloat for a second.

Total Alfa Romeo sales for 2017 have now hit 516. With the brand’s lineup expanding, it might actually have an okay year. Will it survive the brutal US market long term? It all depends on how much everyone likes the Giulia and upcoming Stelvio SUV.

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