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Porsche Pushes Toward Custom Livery Designs

(Credit: Porsche )

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Porsche Pushes Toward Custom Livery Designs

Already known for offering impressive levels of personalization, Porsche is pushing the envelope further with its Second Skin online configurator. It allows users to create custom liveries for cars. For now, though, it’s more of an auxiliary service since you can’t order those liveries through Porsche, yet.

Among the many options on Second Skin are those classic designs used in motorsports. That means you could use the famous Martini or Gulf livery on your 911, Panamera, or Cayenne. Purists could be either overjoyed by this move or enraged at how people abuse it.

Another option is to go with designs inspired by the world of fashion. Considering many Porsche drivers very much care about what style clothing they wear, this seems like a natural fit.

Through this online tool, Porsche is also offering a tone-in-tone option. A monochrome foil with matte, satin, or gloss finish allows you to highlight certain sections of a Porsche, pushing customization in a different and more subtle direction.

Showcasing this service, Porsche used Second Skin to create the livery for its 911 RSR for the 24 Hours of Le Mans. The company recruited artist Richard Phillips for the project, who created a unique design by combining a few of his previous works.

Starting next month, anyone will be able to order designs through Second Skin. While Porsche vehicles qualify for the service, so do cars from other brands. It’s not too big of a stretch to see Porsche dealerships offering this service as part of the purchase process for a vehicle, but that’s not happening quite yet.

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