It’s not uncommon for people to get really excited when a highly anticipated vehicle launches, then dealers take advantage of that and push prices through the roof. It happened with the Honda Civic Type R, Dodge Challenger Demon, and other vehicles in the recent past. And now it’s happening with the Jeep Gladiator.
According to research firm Cox Automotive, the average price paid for a Gladiator during May 2019 was $56,403. Maybe that doesn’t seem like a big deal, but keep in mind the 2020 Jeep Gladiator has a base MSRP of $33,545.
Going with the top-of-the-line Rubicon model, MSRP only reaches $43,545. That’s still a far cry from the average purchase price Cox Automotive is reporting. Are people really overpaying that much just to get their hands on a Jeep pickup truck?
There’s actually a logical explanation. If you know even a little about statistics, then you’re aware that in any data set an outlier can really screw with the mean or average number. In this case what’s likely doing it is the Gladiator Launch Edition, which will soon not be a factor since production has been capped at 4,190 vehicles. It has an MSRP of $62,310, well above that $56,403 average sales price. This means for the rest of 2019, Gladiator purchase prices will fall back to a sane level.
Source: Cox Automotive