Automotive publications are freaking out over the latest financial news about the Jeep Gladiator. Already, the average transaction price of $56,403 reported earlier was likely pumped up by the high cost of the Launch Edition, but that didn’t stop publications from declaring that dealers must be gouging. Now, those same sites are worked up over an average of $1,000 in Mopar accessories being sold with the average Gladiator. Have they even looked at Porsche’s financials?
That amount is high for Jeeps. Wrangler shoppers apparently drop an average of $800 in Mopar accessories at the time of purchase. It would be interesting to know how much they spend on average after buying their rig.
Anyway, the accessories Gladiator owners are opting for up front include primarily lift kits and rock rails. Jeep knew this would happen, because it’s been shipping Mopar accessories to dealers so they’re ready to go. After all, if you can have this equipment installed right then, versus having to come back later, you’re more likely to pull the trigger. It’s called instant gratification, something we love in our society.
There’s also a growing aftermarket for the Jeep Gladiator, so don’t think everyone is opting for the Mopar accessories. If the Wrangler is any indication, before long you’ll be able to customize your Gladiator in ways you probably didn’t even think were possible.