During 2013, the Honda Civic was purchased by more retail customers in California than any other car model, according to Honda’s analysis of Polk vehicle registration data that was recently released. A total of 65,910 Civics were purchased in the Golden State. No other vehicle sold as many units, when not accounting for commercial fleet or government sales. The victory is a huge one for Honda since the California automotive market is the single largest in the entire United States.
“Retail sales leadership is the ultimate seal of approval, and Californians have made Civic the clear winner,” said John Mendel, executive vice president of automobile sales for American Honda Motor Co. “Our focus on individual buyers is unmatched in the industry, and reflects our commitment to Honda customers and the investment they make in our products.”
The Honda Civic not only won out big in California for 2013, but also performed well across the nation. It ranked as the top-selling compact car with 336,180 units sold during the year. Two other Honda vehicles surpassed 300,000 units sold during 2013: the Accord and CR-V. All three models’ sales combined to over one million units sold for the year.
Expectations for 2014 Civic sales are high, considering the automaker significantly tweaked the car for the 2014 model year. The changes to the Civic have increased the car’s overall performance, fuel efficiency, and added new equipment like the LaneWatch blind spot monitoring system, the HondaLink Next Generation telematics system, and a 7-inch infotainment touchscreen interface. The automaker believes these factors will help sway car shoppers even more as they recognize that the Civic provides an overall better value proposition.