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Nissan Tries to Make the Versa Cool

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Nissan Tries to Make the Versa Cool

Nissan used the Rock the Ocean’s Tortuga Music Festival to unveil the 2020 Versa to the public. More specifically, the reveal happened during a pop-up performance of Kane Brown, a country musician. It was a strange move for what’s honestly a strange car.

Not surprisingly, the new Versa uses a muted version of Nissan’s current design language. The V-motion grille, boomerang headlights/taillights, and floating roof are all included. The result is something pretty bland and maybe even questionable, but that’s what seems to sell in the subcompact car segment, which the Versa dominates handily.

Looks are honestly probably not that important to shoppers who seem most motivated by a low price point. Lots of standard tech features, however, is a huge selling point. Nissan really delivers in that arena with optional Nissan Safety Shield 360, which monitors for dangers at the front, side, and rear with things like intelligent cruise control, rear cross traffic alert, and blind spot warning. All models come with automatic front and rear braking, lane departure warning, and high beam assist.

Not as much of a selling point is the 1.6-liter four-cylinder engine with a mere 122 horsepower. While Nissan’s notorious Xtronic transmission is what most will opt for, you can still get a 5-speed manual, for those who are daring.

The target groups for the 2020 Nissan Versa are Millennials, Gen Xers, and multicultural types. It will arrive at Nissan dealerships this summer.

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