2020 Toyota Avalon TRD Finally Gets Price

It was just November 2018 when Toyota did what some thought was a joke at first: reveal a performance-oriented version of the Avalon sedan. If you haven’t driven the current generation of the Avalon, you’d be excused from assuming a TRD model is too far out there. It should be a solid seller, because some people want a large Japanese sedan with a little something extra.

Thanks to a leaked order guide, we now know the 2020 Toyota Avalon TRD will start at $43,255. That’s the MSRP of $42,300 plus the destination charge of $955. That means you’ll shell out $200 more for the TRD versus the Limited, but still pay $200 less versus the Touring.

November was a long time ago, so if you don’t remember what the Avalon TRD has that makes it special, you’re forgiven. Among the upgraded equipment is more aero enhancements, improved body rigidity through thicker braces, a TRD dual cat-back exhaust system, lighter matte black wheels, and larger brakes.

Some critics think this will be a rare misstep for Toyota. After all, sedan sales aren’t hot, SUVs are. But with American automakers retreating from the sedan market, now might be the best time for Toyota and others to really up their game and slice out more market share.

Source: Cars Direct