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Suddenly the Lincoln Continental is Dog Meat
One minute you’re on top of the world, and the next you’re on the chopping block. It wasn’t too long ago that the Continental was declared a success, leading the way for Lincoln’s dramatic transformation. Those days apparently are over, at least if you believe a report from Ford Authority.
Granted, this info is coming from unnamed sources within Ford, so keep that in mind. Supposedly, the Continental could be a goner once this generation wraps. Sedan sales are in the toilet across the industry, so some models won’t survive.
For 2017, Lincoln only sold 12,012 Continentals. That’s horrible, especially when you consider the Mercedes-Benz E-Class racked up over 51,000 sales for the year. Yeah, the Continental got worked hard.
Ford’s going through a pretty significant shakeup right now. Considering the company has been in dire straights financially, it’s necessary, but some darlings will be killed in the process. That sucks, but remember that Ford and Lincoln are doing this to make money and keep the lights on.
Speaking of money, Ford Authority brought up the fact Ford dropped more than $1 billion to resurrect the Continental. That’s a huge deficit to overcome, even for a successful vehicle.
Steven has been writing about cars and other transportation issues worldwide for over ten years. His love for cars started long before he can remember, with Corvettes and 911s being his first car-crushes. Since then, he has owned many types of vehicles and has come to appreciate a wide variety of models, the diverse car culture groups, and the automotive industry in general.
