Chinese Automakers Might Finally Break into U.S. Market

We’ve heard this before, like every year for the past decade or so, but talk about a Chinese automaker invasion into the United States market is about to begin. This time, AutoBlog is making the claims, but that doesn’t really matter. My skepticism isn’t changing until I see Chinese cars on U.S. roads. It’s not that I think it won’t happen. I’m sure it will, but after you keep hearing it’s right around the corner for years, you stop believing it’s going to be anytime soon.

Supposedly, what’s different this time is that Chinese automakers have better technology and designs. Some are rip-offs of European automakers’ vehicles, but those probably won’t be shipped outside of Asia. Even more importantly, companies like Geely and Great Wall Motor have a better understanding of American tastes, at least supposedly.

Again, I’ll believe it when I see it.

Of course, not that long ago, Korean brands Kia and Hyundai were a joke. Today, they command a fair chunk of North American sales.

Each of the Chinese automakers is taking a different approach. For example, Geely plans on only offering electrified vehicles here. Some are looking at car subscription services. Will these strategies work? It’s a tough market here, so the odds are stacked against them.