The US auto market is about to get at least a little more competitive, if you believe a recent report from Automotive News. Thanks to being the second-largest market in the world, everyone wants a piece of the pie.
One of the top brands on the list is Peugeot. Go ahead and sigh, because the last thing we need is mediocre, unreliable French cars clogging the streets. It might make a glorious return along with Citroen, injecting more weirdness into how we all get around. The first stage will be with a car-sharing service, then actually selling vehicles.
In 2020, Ssangyong Motor Co. of South Korea is coming. The brand has made a name for itself in Asia with quite a few off-road and crossover vehicles. Apparently, it will be cooking up some unique models for the US market, which is a wise move.
Not surprisingly, Geely Automobile is in the mix as well. The Chinese automaker has been kicking around the option of entering the US for some time. Reportedly, it will use its Lynk & Co. middle-market brand to do it
Skoda is also looking to break into America. We could be getting cars with some of the most bizarre model names ever, like the Yeti. Reportedly an official decision is coming next year.
Of course there are more brands looking to make it big here. But the US market is a tough cookie, so most of them will fail, and that’s the cold, hard truth.