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Rumors Swirling Around a VW Truck for the U.S.
People in North America are suddenly discovering the advantages of a midsize pickup truck, and apparently Volkswagen is noticing this trend. The German automaker already has one, the Amarok, but it’s sold overseas only. However, that could change in the near future.
GM Authority uncovered a VW filing with the United States Patent and Trademark Office with the Amarok name. That’s really not concrete evidence that the truck is coming stateside, because Volkswagen has done this twice before, and we still don’t have the pickup.
Before you think this whole thing is a far stretch, CarBuzz pointed out that Volkswagen has already talked about creating an Atlas-based pickup truck. Would the company use the Amarok name? I think that would be a mistake, because Americans will struggle to pronounce it or remember what the truck is called, and that kind of a thing is a marketing nightmare.
To be honest, this is still highly speculative. VW may or may not try to sell a pickup truck in North America. If it does, thanks to the infamous chicken tax, it must be manufactured here.
Steven has been writing about cars and other transportation issues worldwide for over ten years. His love for cars started long before he can remember, with Corvettes and 911s being his first car-crushes. Since then, he has owned many types of vehicles and has come to appreciate a wide variety of models, the diverse car culture groups, and the automotive industry in general.
