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Mercedes Gets into the Subscription Car Business

(Credit: Daimler )

Latest Car News

Mercedes Gets into the Subscription Car Business

Cadillac, Porsche, and BMW have all launched vehicle subscription services of one form or another. Not to be left out, Mercedes-Benz is jumping into the market, according to a new Automotive News report.

This new program, called Mercedes-Benz Collection, will be quite broad with 30 model variants included. Of course, it will be a program for the well-heeled. Subscription prices will range from a cool $1,095 to $2,995 per month. That’s in the same neighborhood as the other services, because it’s obviously a way for rich people to play with more cars.

And why wouldn’t you want to do that? I wouldn’t mind taking an AMG GT R for a weekend drive, then later get a GLS for a massive Costco run. That kind of flexibility is nice, albeit expensive.

This is just another way automakers are dealing with slow vehicle sales. Some members of society have decided paying $80 for an Uber ride is a good way to spend their money, and others think a few thousand a month to drive whatever car they feel like from day to day is a good deal. This is how free markets work, for better or worse.

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