Behold the Palisade, the largest Hyundai ever made. This midsize, three-row SUV made its debut last week in Los Angeles, but news of it was buried by quite the busy week (thank you, GM). When it arrives for the 2020 model year, the Palisade will be Hyundai’s new flagship SUV.
The front grille is large and bold, working with flowing lines on the hood and side panels to accentuate just how large the Palisade is. Around back, sharp and squared-off lines essentially make the SUV appear chunky, something nobody’s used to seeing with a Hyundai. For good measure, the whole thing can ride on 20-inch wheels.
While the Hyundai Palisade has a comprehensive array of underbody panels, it’s not for hitting the trail. Instead, the treatments boost aerodynamics to help with fuel efficiency. Yes, this is another kid and grocery hauler.
You can get all kinds of luxurious goodies nobody would’ve imagined for a Hyundai 10 years ago, like quilted Nappa leather, heated/ventilated first- and second-row seats, seven USB ports, and even a system that shifts the transmission into park when the engine has been shut off and the driver opens the door.
In a market where cars aren’t the big sellers they used to be, the Palisade is absolutely essential for Hyundai’s survival. It will compete against a range of vehicles like the Honda Pilot, Subaru Ascent, and Ford Explorer, to name a few.
While it might look like something Hyundai would produce at one of its U.S. facilities, the Palisade actually will be made in Korea and shipped here.