VW Preparing To Undercut Tesla Model 3 Pricing

Volkswagen could be the automaker to first give the Tesla Model 3 a run for its money. While the Chevy Bolt could be a contender, too, the Model 3 rollout is happening so slow, we don’t know how that one will play out.

Back to VW, it’s working on a vehicle that’s been designed from the ground up for electrification. The insider code name for it is ID Concept. Supposedly, range and other specs basically match up with a Model 3.

When the car launches in Europe in two years, it supposedly will sell for $7,000 to $8,000 less than anything Tesla offers. That puts it at a starting MSRP of $27,000.

How can that be possible? Charged EVs quotes CEO Herbert Diess as saying it all comes down to market position. More specifically, Tesla is moving downmarket from a luxury spot, because that’s exactly what the Model S is, to a more mainstream car. Volkswagen, on the other hand, has been making affordable vehicles for some time, so it has knowledge and resources the California automaker doesn’t.

This could also mean the upcoming ID Buzz will be more affordable than everyone’s expecting at the moment. What a time to be alive.