You might not think of BMW first off when someone starts talking about plug-in cars. But as Green Car Reports recently pointed out, the brand rivals Tesla, Nissan, and GM in the electric vehicle market.
Surprised? You’re not alone. After all, Tesla the media darling gets all the sexy headlines each time it sneezes. GM has been whipping up a storm of attention with the new Bolt. And Nissan Leaf fanboys talk incessantly about the World Car of the Year award (that was back in 2011, but they still go on about it).
This fact probably infuriates some electric car fans. Why? The BMW i8 is a plug-in hybrid, and is “too expensive” – like a Tesla Model X is cheap. As for the i3, its range is too short (I thought range anxiety was a fallacy?) and you can get one with a diabolical internal combustion engine for increased range. More plug-in Bimmers are on the way, and they’re just electrified versions of the vehicles we all know and love. In other words, BMW has taken what some might call a conservative, practical plug-in strategy.
BMW is right in league as far as sales with the other plug-in juggernauts. Those other companies have sold between 100,000 and 300,000 plug-ins globally. BMW has as well, and will hit the 200,000 mark probably in the fall.
The word is BMW will start rolling out multiple plug-in versions of its mainstream models each year for the next few years. That should make sales soar, proving BMW is a force to reckon with in the electric revolution.