People Are Hating On The Ford F-450 Super Duty Limited

Some people are genuinely offended by the concept of a luxury pickup truck, no matter how capable it may be. Case in point: all the hate being thrown at the new Ford F-450 Super Duty Limited. Sure, it has a steep price tag at $87,100, but the machine is no slouch.

Stuffed under the hood is a 6.7-liter Power Stroke turbo-diesel, which throttles out a peak 440 horsepower and 925 lb.-ft. of torque. That’s enough for a towing capacity of 32,500, if you have everything set up correctly. It also can handle up to 7,600 pounds in the payload, or in other words pretty much any large SUV.

The truck comes with plenty of tech goodies, from lane-keeping alert to a 360-degree camera with Trailer Reverse Guidance. Owners also enjoy nice amenities, like heated and ventilated front seats, a heated steering wheel, and a full panoramic moonroof.

Todd Eckert, Ford truck group marketing manager, emphasized the demand for such a luxurious yet capable truck. “We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models.”

That explanation isn’t cutting it for some people, but customers seem to be responding to these kinds of moves. Ford says over half of all Super Duty retail sales are for the higher trim levels, like the Lariat, King Ranch, and Platinum. With the Limited, Ford provides a more premium experience.