As people gear up to buy an affordable electric car, they’re finding the Chevy Bolt isn’t quite as cheap as they thought. Automotive News is reporting that multiple dealerships have marked the EV well above MSRP, presumably because everyone wants one.
This isn’t the first time such a thing has happened. Some highly-anticipated performance vehicles have gone through the same period, such as the C7 Corvette when it first launched.
Some dealers, though, are moving the Bolt at a discount, taking a hit on their profit margin.
You can’t entirely blame dealers. The Bolt is new territory and is only available in seven states right now. Nobody knows how strong demand for the EV will be. And the fact the Bolt won’t be coming back for more than tire rotations, new wiper blades and brake servicing for quite some time, they’re not going to be recurring streams of revenue for dealers.