Ioniq Hybrid Undercuts the Prius in the U.K., but EV Pricing Isn’t So Hot

IONIQ Plug-in (Credit: © Hyundai)

Hyundai has been making waves as of late with the addition of its Genesis luxury lineup and the new Ioniq line of electric and hybrid vehicles. Today, we get a preview of the Ioniq’s pricing as U.K. price details rolled out during the Independent Day festivities here in the U.S.

As expected, the Ioniq is not cheap by any stretch, but it is a great value when considering the benefits it offers the environment and your fuel budget.

In the U.K., the hybrid model will come in three trims: SE, Premium, and Premium SE. The SE model will hit showrooms with a £19,995 ($26,330) price and will include 15-inch alloy wheels, Bluetooth connectivity, cruise control, rear parking sensors, a rearview camera, automatic emergency braking, and lane-keep assist. The Premium model will add in keyless entry, push-button start, heated front seats and steering wheel, bi-xenon headlights, navigation, an Infinity audio system, and more for £21,795 ($28,700). The range-topping Premium SE runs the price up to £23,595 ($31,070) and includes leather seating with heat and ventilation up front, heated outer rear seats, a leather-wrapped steering wheel, power driver’s seat with memory, blind-spot detection, Front Park Assist, and 17-inch wheels.

IONIQ Electric Interior (Credit: © Hyundai)

Jumping into the Ioniq Electric, which has a 174-mile range, there are only two trims: Premium and Premium SE. The Premium model bases from £28,995 ($38,181) and includes all the same features as the Hybrid Premium plus auto wipers, 16-inch alloy wheels, LED headlights and taillights, and Advanced Smart Cruise Control. The range-topping Premium SE version bumps the price to £30,795 ($40,552) and includes all the Hybrid Premium SE Features. These prices are all before the federal tax credit of $7,500.

The Ioniq Plug-In Hybrid’s pricing and details will be revealed closer to its on-sale date in 2017.

The Ioniq Hybrid’s pricing is pretty awesome as it dramatically undercuts the more expensive 2016 Prius (£23,295). On the electric side, however, the conversion to U.S. dollars puts it right in the wheelhouse of the 200-mile Chevy Bolt and Tesla Model 3, which are supposed to run about $30,000 after tax credits. Depending on these models’ final electric range and features, this may be an issue for the Ioniq Electric here in the U.S.

Stay tuned for updates.