Toyota Rolls Out a Slew of TRD-Tuned Models at SEMA

SEMA can evoke many different emotions; Some folks get super-excited by insane tuner cars, while people like me roll their eyes at some of the concept cars. Toyota and its SEMA Edition TRD models are definitely eye-roll worthy, as the chances of them coming to fruition are slim, and even if they do, they will likely be but shells of their SEMA concepts.

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First up is the SEMA Edition TRD Avalon. This model is based upon the cushy Avalon XLE Touring, but TRD installed a set of lowering springs to drop the ride height by an inch up front and 1.5 inches out back, a set of performance-tuned struts, and a set of 19-inch wheels wrapped in 255/35R19 rubber. It polished it off this concept with a free-flowing dual-exhaust system.

The SEMA TRD Edition Camry began life as a standard XSE V6 trim before TRD got its hands on it. This model is 1 inch lower up front, 1.5 inches lower in the rear, and features a set of 21-inch wheels shod in 255/5R21 rubber. Other mods include performance TRD struts and brake pads, and a cat-back dual-exhaust system.

The Corolla also got a SEMA Edition TRD model. This model is based on the Corolla LE Eco – the most powerful of the 2016 Corollas – and TRD changed its personality with a six-speed manual transmission in place of its usual CVT, a cat-back exhaust system, a 1-inch lower ride up front and a 1.5-inch drop out back, and a set of 19-inch rollers wrapped in 255/30R19 tires.

The Toyota Highlander also got in on the fun at SEMA with a TRD model all its own. This model is a little more comprehensive than the sedans, as its interior gets new TRD seats and a black-and-red color scheme. Like the other concepts, the SEMA Edition TRD Highlander gets lowering springs – 1-inch drop up front and 1.5-inch drop in the rear – and a set of custom rims. The latter measure 20 inches and are wrapped in 285/35R20 tires.

The final SEMA Edition TRD model is the luxurious and capable Land Cruiser. This model gets a 2-inch lift up front (the rear remains unchanged), a TRD skid plate, TRD adjustable remote-reservoir coilover shocks, a TRD brush guard with LED lights, a TRD snorkel, TRD tubular running boards, a roof-mounted cargo pod, and an offset TRD cat-back exhaust. The final change to the Land Cruiser is a set of 20-inch wheels wrapped in 285/55R20 vulcanized rubber.

All of the SEMA models include TRD embroidery inside their cabins and a Silver Pearl paintjob, and all but the LAnd CRuiser gain a sporty front chin spoiler, special rocker panels, and a rer diffuser. .

Toyota implies in its press release that these concepts could become reality, given public response is favorable. While I wouldn’t mind seeing any of these in production form, I highly doubt that’ll happen any time soon.