Ford Trademarks “EcoBeast”

2010 Ford F-150 SVT Raptor (Credit: Ford)

Automakers are constantly filing trademarks on names, and many of them go unreported because they are obvious space holders for a just-in-case moment. However, some of them are simply so awesome that we can’t help but speculate on what they may be. Ford’s filing for trademark of the “EcoBeast” name is a great example of one that we simply can’t leave alone.

The trademark filing was dug up by the sleuths over at Motorlix, and the possibilities of what this name may be affixed to are almost limitless. One thing is certain, however, and that is this trademark is aimed squarely at Ford’s EcoBoost technology, but what Ford’s intentions are remain a mystery.

Most of the rumors floating around point toward the upcoming F-150 SVT Raptor and the possibility that this most could feature a heavily upgraded version of the 3.5-liter EcoBoost engine that is dubbed the EcoBeast. Currently, the 3.5-liter EcoBoost in the Ford F-150 cranks out 365 horses and 420 pound-feet of torque, and a little internal massaging and an increase of boost pressure could push this output closer to the 500-horsepower mark, which would be rather “beastly.”

Alternatively, this name could simply be a tuning program provided by newly developed Ford Performance team for the EcoBoost line of engines.

The most intriguing of the possibilities that I read was the possibility that this name will see use on an extreme concept that Ford will debut. Could this possibly be the conceptual name of the Ford GT successor or possibly the name of its engine, which is rumored to be a boosted version of the Shelby GT350’s flat-plane crank V-8? Those are both possible as well, but only time will tell.

We’ll bring you updates as they become available, so keep it locked here for the latest.