Back in October 2014, I complained about BMW launching an “inflationary price increase” on over 30 new vehicles. that was enough to make me grumble, as automakers — high-priced luxury automakers especially — should set their prices accordingly with inflation in mind and never have to worry about raising prices on unsuspecting customers in the middle of the model year, but I gave Bimmer a pass. Now, just three months later, the Bavarian automaker has once again announced a last-minute “inflationary” price hike.
This time around, the price increase includes eleven 2015 model year vehicles, none of which were included in the October 2014 price hike. The price hikes are effective January 5, 2015, so if you were looking at one of the included cars yesterday and needed a night to think about it, you’ll find that the price you got yesterday does not match the one on the window sticker today. The price increases range from as little as $250 to as much as $1,000.
The cars receiving a $250 jump in MSRP include the 428i, the 428i xDrive, the 435i, and the 435i xDrive. Receiving a $350 increase are the X1 sDrive28i, the X1 xDrive28i, and the X1 xDrive35i. Jumping by $700 are the X5 sDrive35i, the X5 xDrive35i, and the X5 xDrive35d. Finally, the recipient of the largest price hike is the X5 xDrive50i, which jumps by $1,000.
I am not one of these people who thinks that car manufacturers make a ton of money on each and every vehicle the build. I understand that automakers oftentimes make little profit and even sometime lose money selling cars, but to make two pricing adjustments in three months is absolutely ridiculous. There are some very odd decisions coming from the bean counters at BMW and buyers may soon tire of these suspicious price increase.