McConaughey Ads Spike Lincoln Sales

 
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2015 Lincoln MKC2015 Lincoln MKC (Credit: Lincoln)

Everyone can laugh at the Lincoln ads starring Matthew McConaughey, because the brand is laughing all the way to the bank. In a result that is at least somewhat reminiscent of Dodge’s success by leveraging Ron Burgundy for a series of ads, Lincoln saw sales surge big time. In fact, the brand has reported that October of 2014 was the biggest October it has seen since 2007.

» Related: Lincoln Affixes the Black Label to the MKZ and MKC

The abstract television spots starring McConaughey have been an easy target for the likes of Jim Carrey and Saturday Night Live, South Park, Ellen DeGeneres and even Conan O’Brien. In fact, Jim Carrey’s impression of the ads generated even more awareness of Lincoln, which ironically might have actually helped boost sales. Perhaps Lincoln should consider sponsoring Saturday Night Live sometime in the future.

The October 2014 total sales volume for Lincoln rose a dramatic 25 percent when compared to October of 2013. The leader of the sales pack was the MKC, which was featured in the McConaughey commercials. Coincidence?

The old saying that any publicity is good publicity obviously applied quite well for Lincoln. Even though people laughed as Jim Carrey pretending to methodically roll up a booger while driving around a city at night, at least some viewers were intrigued by the MKC and visited a Lincoln dealer to test it out and ultimately make a purchase. The video of the spoof commercial has racked up millions of views on YouTube, far outpacing the number of views for the original spot.

Of course, critics will argue that at this point it’s not hard for Lincoln to see success by doing literally anything, because the brand really can’t sink much lower.

Will this increased exposure and sales upswing help with the transformation process of Lincoln? If so, it’s a good start, but unfortunately that’s all it is.



  • Gary Brown

    I drive a 2000 Lincoln. I have owned many cars, { Chevrolet(s), Chrysler(s), Dodge(s), Oldsmobile(s), Buick(s), Ford, Toyota, Mercury(s), Datsun; now Nissan; and Cadillac(s) }.. This Lincoln is the best car I have owned, HANDS DOWN…..Lincoln is successful, just look and see how many are on the road. Lots and lots of newer and different models are everywhere as well as older Lincolns. When you spot an older Lincoln, anywhere from 1990-2004 are eye catchers!! People that own them usually keep them in good running condition, and keep them clean and shiny. When you see a 1997-2004 Town Car on the road you take notice as well as the Navigator. The 1999-2003 Continental’s look amazing. The long front end, the way the roof line moves back towards the back makes it look sporty from the side. The Navigators and the Lincoln Mark LT Pickup are beautiful. The front grill looks nice, as does the rear with two tail lamps, although, both should light up, sets it off from other trucks. The interior is like getting into a Continental, with the bucket seats and floor shift along with the luxury that you find in any Lincoln. And any publicity is good publicity does work here. Let anyone advertise a Lincoln and people will remember that it was about a Lincoln no matter if it is; Cher, Roseanne, Jennifer Lopez, Jim Carrey, Tyler Perry or even Oprah or the Queen of England!! Sure the stars will be remembered, but so will the Lincoln. Lincoln sells itself!! My Aunt and Uncle, lived north of Detroit, MI. since late 1967. 1980 was the year that they bought their first Lincoln. After the first Lincoln they were sold on a Lincoln, and drove nothing else but Lincoln’s until her death in 1997, at the time they had a 1995 Lincoln Town Car Signature Series. They drove Town Car Signature Series, a Continental, finally settling on Signature Series on the last four Town Cars they bought. They always bought their Lincolns from where they lived in Michigan. Even with the harsh winters and road salts, the Lincoln’s did not rust, nor show any other problems from weather compared to other cars driving in those conditions. Their extended families, are located in Southern Illinois and they would drive down there and back to Michigan about 6-8 times a year and the Lincolns made the trips very comfortable. Driving from north of Detroit to Southern Illinois is about 500 miles and takes about 11-15 hours driving straight through. Prior to the Lincolns they drove new 1967 Pontiac Bonneville, a new 1970 Oldsmobile Ninety Eight LS, a new 1973 Oldsmobile Ninety Eight Regency, a new 1976 Mercury Grand Marquis and then their new 1980 Lincoln Coupe’ two door. The color of the first Lincoln was brown, the second was beige the third one was grey, and all the rest of them { with the exception of the last one she bought, 1995 } were silver and the 1995 was white.. They loved the way a Silver Lincoln Town Car looked and so did I… My Uncle continued to drive their 1995 Town Car Signature Series along with his Ford pickup after my Aunt passed away. In 1997 he sold his Ford pickup, and continued to drive the Town Car. In late 1999 he traded in the ’95 Town Car for a new 2000 Lincoln Navigator. It was very nice and he thought it would be like the Town Cars and his pickup combined. The more he drove it, the more he missed his pickup. He had the Lincoln luxury, ride and comfort but he missed the pickup. In 2003 he bought a new Ford pickup, only this time he bought it from Tennessee where he was now living. He felt great now he had his pickup. He loved everything about, except he did miss the Lincoln comfort and ride. Traveling from Tennessee to Michigan and Southern Illinois was not as comfortable. He was getting older and the trips were harder on him now. He talked to his dealer in Michigan off and on in late 2004 for about 6 months about Lincoln pickup trucks and was given good news. They are exactly like a pickup, but with the comfort and ride of the Navigator. He went to a local Lincoln Dealership in Tennessee to look and test drive 2004 Lincoln Mark LT pickups. He test drove two Mark LTl’s and told that dealer he would have to think about it. Of course he had his mind made up, he was going to buy a Lincoln Mark LT., but not from Tennessee, but from Michigan. He called his friend in Michigan and told him he wanted a 2005 Lincoln Mark LT. After decided on what options and the color he told him to find one and let him know. Within a week he got a call telling him that they had his new truck in. A NEW 2005 Lincoln Mark LT, that had been shipped to Chicago and they had it trucked to Michigan and was waiting in the garage for him. The following Thursday he headed to Michigan. He now makes it a two day trip stopping to spend the night at a motel. He met at the dealership in Michigan and saw his new truck. He fell in love with it. Today It has around 78,000 miles on it and the only thing he has had to buy is new tires. One blew out when he was traveling from his home in Southern Illinois to his daughter in Central Illinois. He bought a new set of Michelins from a dealership in Decatur, Illinois. His oldest daughter still lives in Michigan and he traveled back and forth often. Now he only travels to Central Illinois, and to his daughter’s in Michigan although he only goes up there maybe 3 times a year now. The interior of his Lincoln Mark LT is very luxurious, comfortable and driver friendly. He has rheumatoid arthritis and getting in and out of vehicles is difficult for him but ho problem with the Mark LT. He says he is more comfortable in his Mark LT than any of the Lincoln Town Cars he has ever owned. The Navigator and the Mark LT are close in comfort but he likes the pickup better. The exterior says more than “hey, I am a pickup”, it screams, “LINCOLN”. It is the kind of truck you notice and people notice you in your Lincoln as well…. In closing, the comment about Lincoln can’t do any worse is totally false! I have owned 3 Cadillac’s and never thought I would choose a Lincoln over it, but to my amazement, I am glad I bought a Lincoln… By the way, it is a 2000 Lincoln Continental with 84,000 original miles. My Father bought it new, and I bought it from him 4 years ago. He was 78 years old at the time and Lincoln was to big for him, so I bought him a new 2010 Ford Fusion that is perfect for him. I put new tires on my Lincoln last year, the original Michelins had about 80,000 miles on them, good tread but felt safer buying new ones, Michelins of course…..In closing you were unfair talking about Lincolns the way you did and as a very pleased owner of a Lincoln I wanted to let you know about the unfairness you stated about a very reliable, excellent handling and the most comfortable cars to drive or ride in ……Shame on You! Thanks for the time it took to read all of this………….



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