Luxury automakers are all about creating new lines to help push exclusivity and luxury to new levels. Porsche has its Exclusive program, Mercedes has its upcoming Mercedes-Maybach lineup, and BMW has its Individual line. Now the newly renamed Lincoln Motor Company is doing something similar with its Black Label lineup, which will debut in December 2014 and expand in late 2015. The first two vehicles to receive the Black Label treatment are the MKZ and MKC, and Lincoln has announced all of the details.
The interior of these Black Label vehicles will feature the best materials possible, including Alcantara headliners, pillars, package tray and accents, Venetian-leather seating, armrests and doors, full-leather instrument panels, consoles and doors, and elegant trim with rare woods like Black Stripe, Oxyx, Ziricote and Argento. Each of these materials and woods are used in specific ways with certain Black Label design themes, which I’ll discuss later.
On the outside, buyers can choose from six exclusive colors: Black Tie, Confidential White, Crystal Silver, Chroma Flame (deep red), Chroma Couture (rich brown) Notorious (vibrant blue). No luxury package is complete without big rims to go with it, and Lincoln is happy to oblige with 19-inch painted aluminum rollers on the MKC and 20-inch polished aluminum wheels on the MKZ with painted pockets and bright-chrome inserts.
Earlier, I mention the design themes for the Black Label lineup, and there are four of them, each with their own personality. The Indulgence theme features truffle-colored Venetian leather, Ganache-colored Alcantara, black accent stitching, and Ziricote wood trim. The Center Stage theme includes Jet Black Venetian-leather seats and doors with Foxfire Red contrast stitching, a Jet Black Alcantara headliner, pillars and package tray, and Oxyx wood trim on the MKZ or Black Stripe wood trim on the MKC. The Modern Heritage theme includes Jet Black upper door panels, Vianca white Venetian leather seats and center console, Crimson Red accents, and Black Argento wood trim. Finally, the Oasis theme brings in Venetian-leather seats in an Oasis color, an Island-colored instrument panel and enter console, Oasis-colored Alcantara headliner, pillars and package tray, an open-pore American Walnut Burl wood trim.
On top of all of the aforementioned luxury features, the Black Label lineup includes tons of convenience items that are often overlooked. These items include four years or 50,000 miles worth of premium service and maintenance, no-cost rental car when your vehicle is in for service or maintenance, concierge service that will pick up and deliver your car within 30 miles of a Black Label dealer when service or maintenance is needed, annual detailing, anytime car washes and a Culinary Collection membership.
Despite all of these added luxuries, the Black Label upgrade isn’t very expensive at just $5,995 on top of the base MSRP.