With the Dieselgate settlement for 2.0 TDIs approved, plenty of Volkswagen owners will be on the hunt for a new car. Hyundai is hoping to capitalize on this situation. Instead of just slapping an inflatable gorilla on the roof of each dealership, the Koreans are looking to lure people with deals too good to pass up.
The plan involves extending friends and family pricing, which is called Hyundai Circle V-Plan. It will give VW owners a flat discount, plus other incentives for them to make the switch.
V-Plan pricing is a little complicated, but it’s a good deal. You start with the dealer invoice (which includes destination and advertising fee) and take off 3% of MSRP. Through V-Plan Cash, another $1,250 is knocked off the price. Any current incentives Hyundai is offering can also be applied.
You can run the math on different Hyundais, but this V-Plan pricing can potentially slash thousands of dollars off the purchase price. The big question is if people who have Dieselgate VWs will view Hyundais as a suitable replacement, prefer to go to a different brand, or if they’ll decide to stay with Volkswagen.
There are some qualifications for this special pricing. The TDI in question had to have been leased or bought before September 18, 2016. To get the Circle V-Plan pricing, shoppers also must bring along their Class Settlement letter from VW.