Force Friday, or the huge marketing push for the new Star Wars movie that involved releasing a whole slew of new merchandise, was so big it even involved Dodge. While it might seem that the automotive industry would have no clear ties to such an event, Dodge is proving such assumptions wrong. It got in on the action by unleashing a bunch of stormtrooper-looking Chargers in New York City.
The white and black Dodge Chargers were modified to look somewhat like the new Hot Wheels toy car that’s supposed to be a First Order Stormtrooper. Instead of just driving them around the Big Apple, Dodge actually lent the eight vehicles to Uber NYC. If you were in the area and knew to use the HOTWHEELSFF code, you would’ve been able to take a ride in one, free of charge.
Interestingly enough, the current-gen Charger looks kind of like the new stormtrooper helmet, making the car a perfect fit for the joint venture with Hot Wheels. The eight cars were able to turn a lot of heads in a city that’s seen it all, making for a great way to get word out about the upcoming movie’s release in December, plus giving Dodge some positive exposure.
At the moment Dodge and Fiat Chrysler Automobiles haven’t said if they will be partnering up with Disney for any more Star Wars-themed promotions. Just the fact that the automaker got in on the Force Friday action indicates this is probably not the last time such a team-up will happen. Maybe the Fiat 500 Yoda car that took toy form last year will turn into a real production vehicle, complete with giant green ears. Or a brown, shaggy-haired Ram 3500 could be released to commemorate everyone’s favorite Wookie. The possibilities are endless, so let the speculations begin.