Aston Marin has seemingly been on the verge of financial collapse forever. Being a small company with no large, corporate backers, it’s really amazing that it has held on as long as it has. In the past, it has had some large backers, like when Ford place the British brand in its short-lived Premier Automotive Group along with Volvo, Jaguar, Land Rover and Lincoln, but it was sold off in 2006.
Recently, Daimler has stepped in to help support the struggling brand, and began by taking a small ownership percentage of the company in exchange for shared chassis and engine technology. More recently, Daimler upped its stake in the sports car builder to 5 percent. And now there are rumors circulating that the parent company of Mercedes-Benz and Smart is thinking about purchasing the company outright.
As of today, there is only a 50-50 chance that Daimler will move forward with its full takeover, but even the thought of the German automaker owning Aston has my interest piqued. Aston Martin is far and away one of the best at designing some of the sexiest cars on the planet with some of the most outdated technology. The company’s chassis and engines are essentially a decade old, and some of its tech features are pulled from other manufacturers’ dumpsters, cleaned up a bit and installed in the latest models. So if there is one company that would benefit greatly from Daimler’s input, it is Aston Martin. Imagine a sexy V12 Vantage with an AMG heart and chassis, Mercedes-level technology and Aston Martin’s bodywork, the results would be glorious.
Also under consideration for purchase by Daimler is motorcycle company MV Agusta. This particular takeover would be relatively inexpensive, and it would give Daimler the ammo it needs to compete with Ducati — recently bought by Audi — and BMW Motorrad, so it is likely to happen sooner rather than later. The Aston Martin takeover will likely be up for debate for a few years before a final decision is made.