Cadillac has been making aggressive moves lately as it guns for the Germans and other luxury brands, and that assault seems to only be increasing. This time, there are indications that the brand is developing a baby sedan that will be slotted under the ATS, which currently is its smallest production model.
Uwe Ellinghaus, the marketing head for Cadillac, spilled the beans in a recent interview with Car and Driver. Even though he didn’t say much about the new model, he did reveal that a front-wheel drive platform isn’t in the works. That breaks from the market trend being set by the Germans right now, something that many car enthusiasts are bemoaning as a watering-down of those brands and their performance might. That means the little Caddy will either feature rear- or all-wheel drive and perhaps will be the true driver’s car in the segment.
Of course, there are some doubts about the unofficial plan of Cadillac. As some have pointed out, the Germans are using their new small cars like the Mercedes-Benz CLA-Class to draw in younger car shoppers and create brand loyalty earlier. One characteristic of the target market, some argue, is extreme price sensitivity, something that could work against Cadillac if it offers a more expensive rear-wheel drive model. The layout would also mean a more cramped interior, which would also potentially put the car at a disadvantage.
For now, the baby Cadillac is just talk. In other words, don’t expect to see concept vehicle or spy photographs of prototypes testing out in the open anytime soon. The luxury brand is busy with new launches like the new CTS-V and the ATS-V, plus the flagship sedan.