Mercedes CLA Declared a Sales Success

2014 Mercedes Benz CLA250 (Credit: © Mercedes Benz)

The Mercedes CLA has been a controversial vehicle among some of the German automaker’s biggest fans. It has been called “cheap” and “shoddy” for a number of reasons. Despite such accusations that the CLA is cheapening the Mercedes brand, it is now being declared a commercial success, which means the model likely isn’t going away anytime soon.

The model was originally launched back in April of 2013, and since has picked up 100,000 unit sales. In the United States alone, 27,000 CLAs have been sold, making this the most popular market in the world for the four-door coupe. Among the potential reasons for the model’s success in the U.S. is the fact it’s incredibly cheap compared to any other models the company sells in this market.

Mercedes has revealed some interesting facts about the CLA’s appeal in the United States. The average age of people who drive the car is 45, which is about ten years younger than the average Mercedes driver in the country. Considering that the car has been called a grown-up version of the Mitsubishi Evolution, the car’s youthful appeal shouldn’t be too surprising. Also interesting is the fact that about 80 percent of CLA owners previously drove a vehicle made by another brand.
The haters will likely continue to hate the CLA, despite its commercial success. They will claim that most people don’t know good quality if it were to slap them across the face.
The second most popular region for the CLA is Western Europe, with the United Kingdom and Germany making up the largest markets in that region.